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Targeting newcomers: opportunities for food and CPG companies | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Kathy Chen and Robin Brown

At each step, a newcomer’s shopping needs change. After the initial “disorientation” phase, immigrants are more willing to try new products and step away from familiar global brands. When a settling family is ready for a change, marketers should be too.

http://www.canadiangrocer.com/top-stories/marketing-opportunities-for-newcomers-orientation-phase-45269
 

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